All these activities were supported by static branding connecting the visual spectacle to Star Pravah and Jyotiba. The activity was handled and executed by Active Media Innovations.Ī visual spectacle was created through pink lights at the Jyotiba temple, the famous Rankala Lake and important chowk in Kolhapur. The regional GEC Channel lit up Kolhapur with pink lights, representing the pink gullal. However, Star Pravah brought back color into the celebrations to announce the launch of new show based on Lord Jyotiba. However, this year, due to pandemic, the celebrations were muted. There are big celebrations around the temple and in Kolhapur marked with the auspicious pink gullal (powder). Every year, the Lord Jyotiba yatra, close to a million worshippers visit the temple to pay their respects.
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